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Global Spa Summit Offers Research on World's Spa Trends

Posted: June 2, 2009

A range of research on the spa industry worldwide was presented at the recent Global Spa Summit, allowing spa professionals to get a better look at the industry's big picture around the globe.

The third annual Global Spa Summit (GSS) has released a detailed body of research presented at its recent industry conference held in Interlaken, Switzerland. Top-level spa, wellness, and medical professionals from Ghana to the Philippines meet annually at the Summit in a think-tank environment to share best practices and collaborate on strategies to help ensure the industry’s ongoing health and growth.

While the new research reveals global challenges faced in 2009, particularly within the high-end luxury resort spa sector, it also shows the strength and resiliency of the industry in fast-growing markets such as Asia-Pacific and across the world. The economy also appears to be accelerating an ongoing macro trend: the expansion of an industry focus on preventive health and wellness, and a shared perception that opportunities lie in a collaborative future with the health and medical industries.

Commenting on the research findings, Susie Ellis, member of the Global Spa Summit board and president of SpaFinder, Inc., noted that, “Rather than the economy causing largely adverse effects, it appears that new economic challenges are sharpening a shift that was well underway—with the industry today thinking far beyond mere luxury to new markets, new consumers and new offerings that now make spa a key player in the health industry, in addition to being part of the travel and luxury markets.”

Original industry reports presented at this year’s Summit included:

  • A live poll of summit delegates on the current performance and future directions of their companies and the industry
  • Intelligent Spas’ 2009 Global Spa Summit Spa Benchmark Report, presenting global and regional spa industry benchmarks specifically for the Global Spa Summit
  • Global hotel data provider Smith Travel Research’s (STR) first-ever luxury hotel-spa benchmark report, gauging the luxury resort sector’s recent performance
  • A collaborative report between Cornell School of Hotel Administration, U.S. and École hôtelière de Lausanne, Switzerland graduate students: Contribution of Spas to Hotel Operating Performance – An International Study