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With retail being more important than ever in spas, this survey from Synovate shows how different countries' consumers are responding to the economic crunch when it comes to buying beauty products, providing helpful information on how to prop up retail sales.
An international survey of buying habits suggests the economic downturn will not take a large bite out of the global cosmetics market but revealed very different attitudes across countries. Market research firm Synovate asked 11,500 people in more than a dozen countries about their spending plans and found that most consumers would not be cutting their cosmetics expenditure.
Global results of survey
When it came to looking after their looks, 41% of respondents said they were spending the same amount on cosmetics as they did before the downturn began, while only 27% said they were cutting down. Two-thirds of consumers were also planning to use the same brands as they were before the financial crisis hit.
Different countries, different attitudes