Sign in

Men’s Grooming Products in Russia

According to the latest research from Euromonitor International, men’s grooming products in Russia saw 17% sales growth, in current value terms, to reach Rb27.1 billion in 2007. Russian men are becoming more concerned about how they look. With improving job outlooks and higher incomes, men in urban areas are particularly driving this trend. Russian men are beginning to use products other than just razors and blades, such as men’s bath and shower and skin care products.

The Gillette Group led with a 49% share—followed by Beiersdorf with 6%, Evyap Sabun Yag Gliserin Sanayii ve Ticaret with 4% and Unilever with 3% in 2007.

Men’s grooming products in Russia will see sales growth of 42% in constant value terms to 2012. Such growth will be stimulated by growing consumer incomes as well as men’s desire to look their best. Men’s skin care is expected to see growth of 76% in constant value terms to 2012, with sales greatly limited to large cities such as Moscow and St. Petersburg.

Additional information about Euromonitor International’s cosmetics and toiletries reports are available here.



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!