Intelligent Spas has released a comprehensive report on the Australian spa industry, identifying spa numbers have grown 129% since 2002. Achieving an unprecedented 64% response rate, this third survey of spa facilities conducted in Australia by Intelligent Spas, provides a valuable tool for businesses competing in, or supporting the spa industry, to more accurately develop and plan spa-related products, services, campaigns and initiatives. The report, entitled Spa Industry Profile Australia 2002-2007, features over 1,000 quantitative statistics on the Australian spa market as well as supporting qualitative trends and observations from spa owners and
Some key industry totals and averages extracted from the report include:
· Intelligent Spas identified 503 spa facilities located in Australia.
· The average indoor area of spa facilities in Australia was 237 square metres.
· 52% of the total spa space was allocated to treatment rooms.