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The year has seen the strengthening of all things green in both the political and public consciousness. However, how is the cosmetics industry reacting to these shifting ideals and principles?
Primarily, 2008 has seen what was originally a niche category take over the beauty aisles in almost every developed market. Statistics from Organic Monitor published late last year valued the global organic and naturals market at $7 billion and forecast that it would surpass the $10 billion mark by the end of the decade.
Standards, certificates and regulation
The year has also seen a number of significant regulatory changes. The long-awaited harmonized European organic and natural standards were published for public consultation in November, and although the reception has been mixed, it is the first step on an important road to harmonization.
The Cosmos standards results from collaboration between six European certification bodies—Bioforum, Cosmebio, Ecocert, BDIH, ICEA and Soil Association—and aim to clarify the situation for formulators and consumers alike. However, not everyone has come down in favor of the proposed standards.