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A Global Perspective

By: Abby Penning
Posted: October 17, 2008, from the November 2008 issue of Skin Inc. magazine.
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page 8 of 8

Both Europe and North America are also seeing the continual development of the men’s market, and both also keep on top of the anti-aging and sun care segments of the industry, as well. Ariss notes these concerns are seen worldwide, and will likely become more of a trend as the industry continues its upward growth in the world.

The world awaits

As the spa industry clearly comes into its own as a business force in the global marketplace, it brings with it the buying power of millions of interested people worldwide. Trends will continue to develop and fade, and countries’ markets will rise and fall, but the enormous amount of knowledge and learning opportunities the worldwide spa industry has created makes for an interesting, evolving, incredible marketplace, and is helping to bring the spa business to untold heights.

Taking advantage of any global connection your business can is one of the smartest moves you’ll ever make for your spa, but remember to keep your business true to its roots. Because even though it’s possible to travel the world, people will always come back to the place that feels like home.