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Intelligent Spas' latest series of benchmark reports is highlighting significant differences in spa markets across the greater Asia Pacific region. This information is crucial for those operating in these markets to conduct reliable business analysis and planning, and a comparison of performance benchmarks identified the following key differences across the region:
* Thailand is the largest spa market in the Asia Pacific region.
* New Zealand hosts the highest proportion of day spas.
* Hotel, resort and destination retreat spas are in highest proportions in Cambodia and the United Arab Emirates.
* The Australian spa industry generated the most revenue during 2007.