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Spa Industry Research on Cambodia and South Africa Released

Posted: June 26, 2008

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“The South African spa market is booming with strong growth rates recorded for both revenue and visits over the last couple of years. These first benchmarks enable spas to identify how they are performing in comparison to their competitors and are also useful in assisting suppliers and other businesses to better service and support the spa industry,” explained Garrow.

The new South Africa Spa Benchmark Report 2005-2010 presents one of the country’s first official spa industry surveys and provides financial and performance benchmarks such as revenue, visitor numbers and employment, and also includes key benchmark ratios critical for reliable business planning such as daily revenue per spa, revenue per square meter and average revenue per visit.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.  Other key industry statistics include: · Of the 186 authentic spa facilities operating in South Africa, 46% were standalone day spas and 54% were destination spas co-located with accommodation. · During 2007, the spa industry employed approximately 2,232 people. · Approximately 1,107,000 people visited South African spas in 2007. · The spa industry is forecast to grow by 8% between 2008 and 2010.

About the Research

These reports incorporate the results of official spa industry surveys conducted in Cambodia and South Africa, capturing current, historical and forecast data for the period 2005 to 2010. The full report is available for immediate download from www.IntelligentSpas.com. Research is also underway in more than 35 other countries.