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Spa Industry Research on Cambodia and South Africa Released

Intelligent Spas has released a spa industry survey report for Cambodia, which identifies that this small but emerging market delivered services to almost 200,000 spa visitors during 2007, generating an estimated $6 million in revenue.

“We are pleased to provide benchmarks to such a young industry and hope they will help form a solid foundation for growth and performance not only for spa facilities, but also for suppliers and other types of business who aim to achieve business success within Cambodia’s spa industry,” explained Julie Garrow, managing director of Intelligent Spas.

The new Cambodia Spa Benchmark Report 2007-2010 presents the results of one of the country’s first official spa industry surveys and provides financial and performance benchmarks such as revenue, visitor numbers and employment, as well as key benchmark ratios including daily revenue per spa, revenue per square meter and average revenue per visit, which are critical for reliable business planning.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report. Other key industry statistics include · Of the 35 authentic spa facilities operating in Cambodia, 34% of spas were standalone day spas and 66% were destination spas co-located with accommodation. · During 2007, the spa industry employed approximately 400 people. · The spa industry is forecast to grow by 14% between 2008 and 2010.

Additionally, Intelligent Spas has also published the results of a spa industry survey conducted in South Africa , where estimated revenue generated by spa facilities in 2007 was approximately $46 million and employment experienced growth of 32% between 2006 and 2007.

“The South African spa market is booming with strong growth rates recorded for both revenue and visits over the last couple of years. These first benchmarks enable spas to identify how they are performing in comparison to their competitors and are also useful in assisting suppliers and other businesses to better service and support the spa industry,” explained Garrow.

The new South Africa Spa Benchmark Report 2005-2010 presents one of the country’s first official spa industry surveys and provides financial and performance benchmarks such as revenue, visitor numbers and employment, and also includes key benchmark ratios critical for reliable business planning such as daily revenue per spa, revenue per square meter and average revenue per visit.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.  Other key industry statistics include: · Of the 186 authentic spa facilities operating in South Africa, 46% were standalone day spas and 54% were destination spas co-located with accommodation. · During 2007, the spa industry employed approximately 2,232 people. · Approximately 1,107,000 people visited South African spas in 2007. · The spa industry is forecast to grow by 8% between 2008 and 2010.

About the Research

These reports incorporate the results of official spa industry surveys conducted in Cambodia and South Africa, capturing current, historical and forecast data for the period 2005 to 2010. The full report is available for immediate download from www.IntelligentSpas.com. Research is also underway in more than 35 other countries.

About Intelligent Spas

Intelligent Spas is one of the only 100% independent research company specializing in the spa industry. Founded in Singapore in 2001, it has helped pioneer spa industry research in the Asia Pacific region and continues to publish a range of spa business and operations manuals, spa consumer surveys and spa industry surveys to assist the performance and growth of this important industry.
 

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