SpaFinder Wellness Inc. has acquired SpaFinder Europe in a move to introduce new products and technology while it rapidly expands its network, services and products across the continent.
“SpaFinder Europe has created a popular, localized version of SpaFinder.com, reaching hundreds of thousands of spa and wellness enthusiasts,” said Pete Ellis, chairman and CEO of SpaFinder Wellness.
SpaFinder Europe, a spa and wellness marketing and gifting resource in Europe, was originally a joint venture. It will now operate as a unit of SpaFinder Wellness.
Originally founded in 1986 as a spa travel company, SpaFinder Wellness broadened its reach into the online space in 1999 and most recently, the fitness and wellness partner network arena. Going forward, the company said it's set to reveal a new business model and will delve much deeper into health and wellness offerings for consumers across a unified platform.
Cassandra Cavanah will continue to serve as executive director of SpaFinder Wellness’ European division. A new division head will be named at a later date.