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Intelligent Spas Releases Singapore Spa Benchmark Report

Intelligent Spas' new Singapore Spa Benchmark Report identified that the spa industry underwent significant changes between 2009 and 2010. "Unprecedented changes have occurred in the Singapore spa market, which are the most dramatic seen by Intelligent Spas within any spa industry it has studied over the last 10 years", explained Julie Garrow, managing director of 100% independent research company Intelligent Spas.

"The number of spas, level of annual visits and breakdown of treatment revenue recorded for 2009 and 2010 have changed significantly and altered the performance platform for all spa operators. These research findings are very timely to help guide the short- to medium-term decisions of spa operators and other types of businesses competing in the spa industry in Singapore."

Overall, the Singapore spa industry is forecast to generate $111 million in revenue in 2011. This updated benchmark report presents an extensive range of business intelligence and key performance indicators to assist businesses operating in, or interested in, the Singapore spa industry. The full report is available for immediate download at



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