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New Report Released on 2011 U.K. Spa Market: With Exclusive Commentary About How to Translate What's Working for the U.K. to U.S. Spas

Posted: October 18, 2011

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Massages and spas are now synonymous because the massage is the main spa therapy. Massages, which energize, rejuvenate and deliver wellness to clients, generate well over 50% of sales for the spa. The best selling massage—the “deep tissue” or Swedish massage—relieves tension and stress.

Body care sets the spa apart from the traditional beauty salon. Spas now offer treatments, previously only available for the face, which beautify the body. The most popular “facials for the body” are massages, wraps and scrubs that cleanse, exfoliate and refine the skin.

Spas have grown exponentially by delivering beauty from within, that is wellness cum appearance-enhancement. Additionally, stand-alone beauty treatments also generate significant revenues for spas. It is anti-aging skin care that is the main driver of demand for beauty in spas. It must be noted that different types of spas (day, hotel, medical) provide quite distinct body and skin care treatments, but this is because a number of factors (regulations, location, space and philosophy) determines just what is possible.

It is innovation in beauty as with wellness - in terms of product formulation and treatment delivery – that has allowed spas to outperform the traditional beauty market. Beauty treatments, both high-tech and natural, are sold as a package, that is a sequence and combination of treatments, utilizing a range of skills and a variety of products.

In a nutshell, spas outperform because they sell more treatments and products to more people more frequently. Their client base is wide as they have attracted millions of new consumers – especially younger women and men. They are a fixture of the urban lifestyle.