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California Spa's Charitable Efforts Help Women, Environment
facelogic essential skincare spa in Clovis, CA, has donated more than $500 to the Samaritan Women’s Program in Fresno, aiding women who wish to break the crime cycle in their lives. The company also donated $1 from each of the facials performed in June to the Rotary Integrated Solar Cooking project, which aims to conserve natural resources in third world countries. 760-607-0444, info@facelogicspa.com
White-collar Women Boost Indian Beauty Growth
A recent report suggest that a surge of personal care in India is due to a growth of women in white-collar positions.
The Oaks at Ojai Celebrates 30th Anniversary
Founded in 1977 by internationally known fitness expert Shelia Cluff, the destination spa The Oaks at Ojai in Ojai, CA, recently celebrated its 30th anniversary. The facility, which features spa, fitness and wellness services, commemorated the event with special deals for its guests on spa treatments and stays and also presented a gift to those checking in on the anniversary day. 800-753-6257
Natural Marketing Institute Comments on Male Personal Care Trend
The Natural Marketing Institute (NMI), a leading provider of strategic consulting, consumer insights and market research services for the health, wellness and sustainability marketplace, today expanded on one of the key trends it has identified as having a significant impact in 2007 and beyond.
Men’s personal care is the fastest growing segment in the bath and body care category. In part driven by the massification of metrosexuals, the most critical aspect of this trend has been the growth of a youth culture which places increasing social and media pressure on men to be young, fit and well groomed. The job market is flooded with aging Boomer men who are striving to maintain their competitive advantage through greater investment in their personal appearance. The culmination of these factors is driving market expansion across generations and giving men a new-found permission to participate fully in the category. Interest in having natural, organic and eco elements to their personal care products (not just in the foods that they eat) and the prevalence of these products in mainstream retail environments is also leading more men to the category.
According to Linda Povey, a Vice President of Strategic Consulting at NMI, “More men are gaining exposure to the personal care category as a direct result of their participation as primary grocery shoppers. Men’s role as the primary grocery shopper has almost doubled from 26% in 1999 to 41% in 2006, allowing them greater access and interaction with products and brands.”
Because of this shift, look for men to become increasingly accommodated in traditionally female environments such as grocery, drug and specialty retail. The challenge will be for retailers to understand how men shop, representing a unique opportunity in effectively marketing and merchandising to them versus women.
Unilever Partners for Personal Care in Africa
Unilever partners with ICF to build business in Africa, includes $1 million donation over two years.
Conference: How to Launch and Operate a Profitable Medical Spa
How to Launch and Operate a Profitable Medical Spa debuts November 5-6, 2007, at The Westin Kierland Resort & Spa in Scottsdale, Arizona.
Selling the Experience
By Tracy Sherwood
Customers want spas to appeal to their ideas of luxury with interactive experiences and electric atmospheres.
Mario Tricoci Partners With ACS to Educate About Skin Cancer
To spread awareness of skin cancer and encourage protective measures, Mario Tricoci Hair Salons & Day Spas has partnered with the American Cancer Society to help educate clients at its 14 Chicagoland day spa locations. As part of the program, employees encourage clients to get regular skin exams from their physicians and also offer skin safety information and a self-tanning treatment. 800-874-2624
Growth for Naturals
Organic Monitor continues to forecast growth in natural and organic products, but lack of regulation could dampen the market, set to reach $7 billion in 2007...
Spa Finder Announces 2007 Readers' Choice Winners
Spa Finder, Inc. announced the winners of its 2007 Readers’ Choice Awards, revealing spa-goers’ favorite spas in the world – by continent and region.