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Oh No! Clients Are Skipping the A.M. Cleanse.

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Facial Cleansing

Consumers like to follow celebrity trends; however, the celebrity trend of skipping the A.M. cleanse is one they should not follow. Celebrities like Kirsten Dunst, Alexa Chung and Kristen Bell have said they don't wash their face in the morning, according to a report by the Observer. We know, of course, that this is a terrible idea, but to help steer clients away from skipping the a.m. cleanse, suggest the following.

Why It's Bad

Clients sweat when they sleep. Also, skin picks up detritus from pillows. In addition, it is important for skin to be clean for better product absorption.

How To A.M. Cleanse

Although clients must cleanse in the morning, they do not need the double cleanse that they may have to do an night. However, most skin care professionals recommend having three cleansers on hand depending on skin condition.

The client needs an emollient cleanser if the client is dehydrated, a non-drying gel or a clay cleanser if the client's skin is feeling oily and something mild if the skin is feeling irritated.

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