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The Lure of Organic Ingredients
By: Abby Penning
Posted: March 28, 2013, from the April 2013 issue of Skin Inc. magazine.
Professional skin care is moving into more functional products with super fruits and natural ingredients.
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There are greater storytelling options with organic ingredients, too. “Depending on how sophisticated they are and what story they want to tell to their consuming market, [spas] will inquire about the growers,” Fondots explains. “Some will come to us and they want us to identify where [ingredients] are grown, they want to know something about the sustainability practices of that farm. Some of the marketers out there—they even want to go see the actual plantations.”
Sabará also notes these benefits, saying, “[Organic ingredients’] supply chain can be fully traceable, and they can be as efficient as synthetic products. The raw materials used in their manufacturing processes are also sourced in a sustainable way while preserving the environment and contributing to social development.”
More attention is also being paid to the efficacy and claims side of organic ingredients. “Something I’m noticing for the first time is the cosmetic industry is taking a serious look at organic ingredients and actually creating organic ingredients with physiological studies that prove a structure-activity relationship. Cosmetic ingredient suppliers are starting to take a little bit more of a scientific approach to what organic is and what organic means,” Gill says.
As “organic” continues to be a beauty industry buzzword, more spas and more clients will be interested in seeing what organic has to offer them. And although there are still challenges, ultimately, the benefits seem to outweigh drawbacks in this sector of the beauty world.