Beauty ingredient suppliers are constantly working on innovative ingredient options, seeking out inspiration from nature, science, unique environments, and consumer and marketplace demands. Collaboration between ingredient suppliers and beauty brands is incredibly important in ingredient innovation, matching skills and knowledge with demands and needs from the beauty market. Innovation often comes in the form of looking at the development process in a new light.
Beauty brands and industry ingredient suppliers must have the courage to innovate if they are to survive. And to do so boldly. The processes of and search for innovation are continually evolving. It not only inspires new product development, but also is driven by new product development. It takes time, energy and resources to do it right, but for those that want to fill a niche in the market no one has previously been able fill with new or more effective solutions—it’s worth it.
Out in the field
As innovators often discover, sometimes the information comes to them, and other times they have to go out and get it. Ingredient supplier Naturex’s head office is in Avignon, France, but the company continually invests in the research and development of new products from around the globe via an extensive worldwide sourcing program.