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Label Lingo: Build Clients' Trust with a Better Understanding of Product Labels

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In this day and age, the Internet has given clients the accessibility of learning everything they want to know about skin care products, their benefits and ingredients.

However, at Face & Body Midwest, Lynille Steffenhagen explained that while clients may know what a product is meant to do for their skin, it is up to the esthetician to give insights into that product and its ingredients.  

How?

Steffenhagen urged attendees to become familiar with every product label by studying the ingredients listed, including humectants, emollients, fatty acids, fatty alcohol, surfactants, thickeners, preservatives, chelating agents, fragrances, pH adjusters, botanicals, active ingredients and coloring agents. 

She said estheticians must know what purpose the ingredients serve and how they affect the product and its other ingredients. 

Other portions of the label to become familiar with include labeling claims, beneficial and harmful ingredients, and what testing has been performed on the product in question. 

How Does Translating Labels into Layman's Terms Help Retail Sales?

  • It helps build confidence and trust between esthetician and client
  • Product claims don't influence a recommendation
  • The esthetician can experience professional development
  • Both the client and the esthetician receive an increased knowledge of the brand, its products and the products' ingredients
  • Passion sells: If there is a product with ingredients an esthetician can confidently explain while suggesting the product to a client, the inclination to purchase is much stronger.

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