Article from www.CosmeticsandToiletries.com.
The obsession for natural and organic beauty products with ingredients sourced from popular tourist hotspots is taking a new direction. Instead of selecting ingredients from other continents, European brands are now looking to their own hills and coastlines. Premium and mass-market brands alike are introducing products formulated with traditional plants from the region surrounding the Mediterranean. The regional sourcing of the ingredients has an added eco-friendly benefit of reducing air miles for those in Europe and close by.
Olive oil is a popular Mediterranean beauty ingredient, as it has long been featured in skin and hair care products. Similarly, pomegranate, a fixture of the Mediterranean landscape, has appeared in more than 250 new beauty products in 2008 alone, according to Mintel GNPD. Some lesser-known, appetizing Mediterranean ingredients also are feeding innovation in recent skin care launches: