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Also, 43% of respondents were unclear about which ingredients really work, and more than half reported using a simple cleansing, toning and moisturizing skin care routine to combat aging.
When it comes to buying an anti-aging product, 57% of the respondants opted for well-established and trusted brands, and 52% identified price as an important aspect.
According to the survey, the main aging concerns of women in the United Kingdom include loss of elasticity, wrinkles and fine lines.
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