Women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals, reports Cosmetics-design-europe.com. In a recent United Kingdom YouGov survey commissioned by Procter & Gamble brand Olay Regenerist, only 12% of the 1,152 women surveyed said scientific claims on packaging had any influence on their decision to buy an anti-aging product.
Also, 43% of respondents were unclear about which ingredients really work, and more than half reported using a simple cleansing, toning and moisturizing skin care routine to combat aging.
When it comes to buying an anti-aging product, 57% of the respondants opted for well-established and trusted brands, and 52% identified price as an important aspect.
According to the survey, the main aging concerns of women in the United Kingdom include loss of elasticity, wrinkles and fine lines.
Cosmeceuticals Confuse Clients
April 2, 2008
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