Similar to most other industries, the spa industry has had to make a few adjustments in order to survive this unfortunate economy. Although the spa was once a haven of luxury and relaxation, it has become increasingly important to establish the need for spa services in clients’ minds—and on their priority lists. In the marketing realm, some key tips to increasing revenue have been to focus on quick or immediate results, add express treatments to the menu and offer a selection of add-on services to maintain the luxury aspect of the spa. These are all great tips that are strongly based on something that may be easily overlooked—ingredients.
The ingredients used during a service can make or break a client’s overall experience. Although a beautiful and relaxing atmosphere paired with a skilled spa professional make the spa visit enjoyable, clients will ultimately remember how well a service lived up to the promises made on the menu. The spa culture was built on the use of natural ingredients from throughout the world. Now that more and more consumers are hopping on the natural and organic bandwagon, it’s a great time to implement less common natural and organic ingredients to make services stand out. See Marketing Natural and Organic Ingredients in Services.
Botanical and fruit extracts offer a number of skin benefits that appeal to the growing market of clients interested in anti-aging and sun care treatments, which often work hand in hand, as well as moisturizing and exfoliating treatments. By definition, an extract is a comprehensive collection of beneficial chemical components found in a plant or fruit. In essence, it is a highly concentrated version of the leaf, stem or seed of a particular plant or fruit. Often extracts can be standardized to further capitalize on the benefits of a specific chemical component. Standardized extracts are natural actives for cosmetic preparations that allow for increasingly results-driven products. When considering which extracts are best suited for your services, it is important to understand the role various chemical components play in skin care.