Circadia by Dr. Pugliese is proud to introduce its elegant new presentation of The Pillowcase, the company’s exclusive all-night skin care treatment accessory. The custom design mixes touchable textures and luscious tones, enhancing the perception of beauty and luxury along with the scientifically proven performance of Circadia’s highly popular moisturizing pillowcase that controls sleep lines.
The regal embossed envelop adds point-of-purchase appeal for displays in the finest spas and clinics. The textured folding box holds one pillowcase, available in standard/queen and king sizes. The imagery features a blissfully sleeping model whose luminous skin appears real enough to feel. The high-gloss finish uses rich browns and gold cursive script, reminiscent of fine imported chocolates, and is embossed with the classic Victorian lace accent pattern often seen in upscale beauty boutiques.
What can a pillowcase do? Circadia CEO Michael Q. Pugliese explains, “When you sleep, your skin is potentially pressed for hours against a wrinkled fabric while the body’s natural nightly water loss from the skin is further increased by the absorbent property of cotton and other fabrics. These factors combine to produce what science calls compression defects in the skin. We call them sleep lines. Not only can sleep lines last for hours, more seriously, they mean that you have stretched and dehydrated your skin.“
But now clients can rest easy on The Pillowcase. Physician-developed, The Pillowcase helps to prevent sleep lines and moisture loss. There are no additives; instead, the moisturizing effect is in the science of the construction of this exclusive fabric.
Any skin care regimen will work best if clients follow a personalized program with the advice of an esthetician, and then sleep on The Pillowcase every night. No matter what products they choose to use, The Pillowcase makes any skin care routine more effective—while clients sleep!
Easy care instructions: Turn pillowcase inside out. Machine wash warm on gentle cycle. Do not use bleach. Tumble dry on low. Do not iron and do not dry clean.
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