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July 2016

Table of Contents:

Spa Business Articles

$pa Marketing: 5 Ways Google AdWords Can Boost Your Business Web Exclusive

Louis Silberman

Plastics + Spa: A Marriage Made in Spa Heaven Web Exclusive

Lydia Sarfati, Repêchage

Your Medspa Mouthpiece: How to Market Your MedSpa

Lisa S. Jenks, M.D., Genesis MedSpa

Licensed to Spa: Know Your Options

Susanne Schmaling

Spa with a Clinical Twist

Ada Lamela

#10Things to Know About Pregnant Clients

Deedee Crossett

Stories of Success…With Jane Iredale

Jo-El Grossman

Ask the Esthy: Making the Job Feel Fresh Again

Lori Crete, Owner of Spa 10 and President/Founder of The Esthetician Mentor

Skin Science Articles

Help the Heal When You Peel

Rhonda Allison

The Microbiome of Healthy Skin

Ginger Hodulik, MS, CNS, DermaMed

Treatments Articles

Tried and True: The 411 on Microneedling Web Exclusive

Terri A. Wojak, True U

Elderly Esthetics: How is It Different? Web Exclusive

Alison O’Neil, B.S., M.E., A.R.S.

Reflections: Blurred Lines

Katie Anderson

The Hot Truth on Ultherapy

Judith Culp

Spa Drinks for Happy, Healthy Clients

Noreen Young