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November 2013

Table of Contents:

November 2013

Spa Business Articles

Making Loyalty Programs Work for You

By: Elaine Sauer

The Little Esthetician That Could

By: Regina M. Tucker

Cost vs. Value: Charging What You’re Worth and Feeling Good About It

By: Lori Crete

Retailing Secrets for the New Marketplace

By: Ben Johnson, MD

Why Smart Marketing Matters

By: Bryan Durocher

Kate Wind—Spa Mio, The M Resort Spa Casino Hotel Las Vegas

By: Kristen Wegrzyn

Make Your Spa More Sustainable!

By: Christin Bones

The India Spa Market: Flourishing in the East

By: Kristen Wegrzyn

Seize the Day

By: Cathy Christensen

Skin Science Articles

Understanding Cytokines and Cell Communication

By: Michael Q. Pugliese and Peter T. Pugliese, MD

Glycation and the Skin

By: Kris Campbell

Botanical Ingredients for the Medical Spa

By: Katherine Tomasso

Treatments Articles

10 Things Every Makeup Artist Must Know

By: Deedee Crossett

Skin Synergy: The New Equipment Equation

By: Whitney Johnson

Building a Re-youth Program for Clients

By: Rhonda Allison