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July 2012 Skin Inc. cover

Table of Contents:

July 2012

Spa Business Articles

New Direction

By: Lynn Maestro

Follow Up—Your Key to Boosting Sales

By: Lyn Ross

Avoid Lawsuits and Save Thousands in Taxes, Part I

By: Larry Oxenham

The Four Aces of Hiring

By: Patrick Valtin

4 Steps to Securing Media Coverage

By: Debra Locker

Spark Enthusiasm—Work for a Cause

By: Mohan Nair

Implement Business-building Techniques

By: Steven H. Dayan, MD; Tracy L. Drumm; and Terri A. Wojak

Global Spa Snapshot: Thalaspa Henri Chenot, Malindi, Kenya

By: Denis Gathanju

Skin Care Professional Commits to Being a Lifelong Student

By: Layla Schlack

Skin Science Articles

Letters to the Editor: Sunscreen Controversy

By: Cathy Christensen

The Biology Behind Eczema and Psoriasis

By: Claudia C. Aguirre, PhD

Treatments Articles

Readers Ask ... Equipment

By: Cathy Christensen

The Therapeutic Medi-Pedi Treatment

By: Denise Dubois

Makeup for Clients With Cancer

By: Morag Currin

Other Articles

What's Old is New Again at Face & Body Northern California

By: Sandy Chapin