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Table of Contents:

April 2012

Spa Business Articles

Spa Owner Focuses on Customer Service and Professionalism

By: Cathy Christensen

Best Practices for High-performing Spa Partnerships

By: JuE Wong

Let the Golden Rule Be Your Guide

By: Israel "Izzy" C. Kalman

Planning Equals Profitability, Part II

By: Patrick Vande Weg

Show and Sell

By: Patti Biro

Building a Steady Client Base

By: LeAnne Velona

Readers Ask ... Branding

The Face & Body Midwest Top 10

By: Melinda Taschetta-Millane

Treatments Articles

Sell Bella's Wedding Makeup Look

By: Kevin James Bennett

Part II: Cancer and Skin Changes—Altered Sensation

By: Patricia Ringos Beach and Katie Morgan-Lousky

Facial Massage: More Than Relaxation

By: Danae Markland

The Profitable Aromatherapy Customizing Bar

By: Jimm Harrison