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February 2011

Table of Contents:

Spa Business Articles

Tapping Into Consumer Trends

Melinda Taschetta-Millane

7 Tips for Successful Direct Marketing

William J. Lynott

New Belief, New Income Potential

Dori Soukup

Alternative Spa Financing

Mark E. Battersby

The Power of Risk-taking

Jane Wurwand

Today's Skin Therapist

David Suzuki

Hiring Practices

Bryan Durocher

Physicians and Estheticians: A Rewarding Partnership

Carl Thornfeldt, MD, FAAD

Protect Your Spa From Risk

Jesse Cormier

Bringing in Promotions

Wendy Lewis

Spa Owner Keeps it Simple While Embracing Her Roots

Cathy Christensen

Treatments Articles

Skin Abnormalities: Separating Harmless From Harmful

Jennifer Linder, MD

Other Articles

Face & Body Midwest 2011: Generate More Business

Sandy Chapin