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February 2011 Skin Inc. cover

Table of Contents:

February 2011

Spa Business Articles

Tapping Into Consumer Trends

By: Melinda Taschetta-Millane

7 Tips for Successful Direct Marketing

By: William J. Lynott

New Belief, New Income Potential

By: Dori Soukup

Alternative Spa Financing

By: Mark E. Battersby

The Power of Risk-taking

By: Jane Wurwand

Today's Skin Therapist

By: David Suzuki

Hiring Practices

By: Bryan Durocher

Physicians and Estheticians: A Rewarding Partnership

By: Carl Thornfeldt, MD, FAAD

Protect Your Spa From Risk

By: Jesse Cormier

Bringing in Promotions

By: Wendy Lewis

Spa Owner Keeps it Simple While Embracing Her Roots

By: Cathy Christensen

Treatments Articles

Skin Abnormalities: Separating Harmless From Harmful

By: Jennifer Linder, MD

Other Articles

Face & Body Midwest 2011: Generate More Business

By: Sandy Chapin