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Table of Contents:

April 2011

Spa Business Articles

On the Upswing

By: Melinda Taschetta-Millane

Increase Exposure and Sales With Social Media

By: Ido Kadman

Gift Cards in the New Economy

By: Rhana Pytell

Profit and Loss Management

By: Anthony Silvestri

Banish Behaviors That Drain Your Team's Energy

By: Jon Gordon

Keeping Up With Vigilante Consumers

By: Patricia Fripp

What Product Mix is Right for Your Spa?

By: Deedee Crossett

International Inspiration

By: Cathy Christensen

Spa Snapshot: Piel Medical Aesthetics

By: Cathy Christensen

A Mother-Daughter Passion for Skin Health

By: Cathy Christensen

Treatments Articles

Medical Spa Point of View: Educating Clients on Proper Skin Care

By Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak

The New Alchemy of Multitasking Makeup

By: Emily Katz

The Competent Aromatherapy Consultation

By: Jimm Harrison