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Video: #Multimasking

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Consumers have been hot on #multimasking, a trend on Instagram and other social media sites where they post photos of themselves wearing multiple masks for different skin issues. Of course, we know this has been around for a while, particularly with estheticians who have been doing this for years. Susanne Schmaling spoke to estheticians and spa owners on how they could capitalize on this consumer trend by adding a #multimasking treatment to their menu. "We have been doing this for years, but I don't know many estheticians that are taking advantage of the consumer trend in their marketing and menu," noted Schmaling. She talked about why it works and suggested ways the skin professional can tailor each #multimasking treatment to the unique needs of their client. She suggested creating a customized #multimasking package of masks in retail for clients.