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Can't Miss Highlights From Face & Body® Northern California 2013
By: Kristen Wegrzyn
Posted: September 11, 2013
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After the panel, conference attendees chose from five all-new education tracks throughout the day, including Hyperpigmentation, Anti-aging, Acne/Rosacea, The Body and the Business Summit. Two 60-minute classes within each of the tracks featured 30-minute demos following the sessions, allowing for attendees to learn the hands-on tools needed to apply what their newly acquired knowledge in their spa directly following the event.
Debbie Bledsoe, an esthetician from Rancho Cucamonga, California, said, “I feel motivated to become an acne specialist. Although I’ve known for a long time this may be a niche for my business—I was a little intimidated,” after attending the session “Become an Acne Specialist!” by Laura Cooksey from Face Reality Acne Clinic.
After attending Lori Crete’s class, “Turning Your Passion Into Profit: The Fundamentals of Building a Lucrative Skin Care Facility,” Kathy White, owner and esthetician of Face Value Skin Care Studio in Lake Oswego, Oregon, said, “It was great to see a successful esthetician who is willing to share knowledge and tips with others.”
Amy Amaral, owner and esthetician at Pureskin Aesthetic Salon in Salinas, California, who also attended Crete’s session, said, “I have been feeling lately like I should close my business because I am barely surviving. My own excuses and self-doubt have really taken over. Lori inspired me and got me excited about my business.”
After an excellent day of product-neutral education on Saturday, industry professionals had the opportunity to attend Supplier Classes during the Expo on Sunday and Monday, in which industry suppliers presented their products and techniques, demonstrations and lectures about the latest product and treatment trends.