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Day 3: Face & Body Northern California 2010
By: Cathy Christensen
Posted: July 19, 2010
page 2 of 3
Shimamato discussed combining esthetic treatments with other medical resurfacing treatments. "This is how you come up with the best results," she stressed.
The panel went on to discuss that estheticians can enhance what the doctor is doing--that they are there to enhance, not replace. It was emphasized that the esthetician can increase revenue for the doctor by assisting with client retention.
Tracy Drumm, vice president of IF Marketing, discussed The Oprah Experience, a 5-step guide to thriving in a medical office. She stressed thinking from your clients' perspective--take a look from their point of view. Drumm's presentation was based on her experience and observations after attending a taping of The Oprah Winfrey Show, and draws parallels back to the esthetic industry. "Set personal guidelines for yourself," she emphasized. "Always give off a consistent message."
Susanne S. Warfield of Paramedical Consultants, Inc., led a discussion on "Combining Medical and Esthetic Treatments to Help Build Client Retention." Her presentation included defining an esthetician; useage of titles; scope of practice; defining esthetic treatments; defining medical treatments; defining practice philosophy; and patient education among many other timely topics. She said that customer service is the provision of a service to clients before, during and after a treatment or procedure.
And finally, Jan Marini, president and CEO of Jan Marini Skin Research, gave a compelling keynote presentation during the Networking Luncheon about "12 Reasons to Stay out of the Sun. They included:
- Malignant melanoma is on the rise;
- Basal cell cancers/squamous cell cancer;
- Actinic keratoses;
- Solar lentigines/brown pigmented areas;
- Stimulates greater oil production;
- Flat macule pigmentation/post-inflammatory hyperpigmentation;
- Dulls hair, removes color;
- Indoor tanning beds;
- 90-95% of what we perceive as aging is sun damage; and
- Women with common, usually nonfatal forms of skin cancer have double the risk of developing unrelated cancers.;