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Day 1: Face & Body Northern California 2010

Gloria Maciel, owner of La Concha Spa, shows attendees the outdoor sauna during this Spa Tour.

Images

  • InSpa Santana Row

    InSpa Santana Row

    Anna White, manager of InSpa Santana Row shows the spa pedicure area.

    Anna White, manager of InSpa Santana Row shows the spa pedicure area.
  • Skin Logic

    Skin Logic

    Dawn Amador discusses her nontraditional marketing strategies.

    Dawn Amador discusses her nontraditional marketing strategies.
  • The Heart O’ The Mountain Vineyard and Winery

    The Heart O’ The Mountain Vineyard and Winery

    The Heart O’ The Mountain Vineyard and Winery in the Santa Cruz mountains during Face & Body's Evening Out. The tour of the mansion and grounds was led by Brandon Brassfield, son of owner, Robert Brassfield.

    The Heart O’ The Mountain Vineyard and Winery
  • The Heart O’ The Mountain Vineyard and Winery

    The Heart O’ The Mountain Vineyard and Winery

    Skin Inc. sales representative, Maureen Nolimal, and publisher, Marian Raney, in front of Alfred Hitchcock's summer home at The Heart O' The Mountain Vineyard and Winery.

    The Heart O’ The Mountain Vineyard and Winery
By: Cathy Christensen
Posted: July 17, 2010

Off to an incredible start, this year's Face & Body Spa Conference & Expo in San Jose, California, kicked off today, July 17 and will continue on through July 19, 2010.

This morning, 30 spa professionals toured three local spas, including InSpa Santana Row, La Concha Spa and Skin Logic.

InSpa creates a new simplicity in spa services for men and women. Choices are easy, scheduling is convenient, and the atmosphere is comfortable. Its unique “No Tipping” policy was created to enhance the relaxation experience. Colleen Stone founded InSpa in 1999 with the vision of providing affordable, high-quality spa products and services in a friendly, welcoming environment. The attendees learned that the spa also has plans to go waterless with pedicures in order to be more eco-friendly.

La Concha Spa allows clients to relax and forget the pressures of the world around you. It has proudly been serving San Jose since 1994, offering an array of face and body treatments for both women and men. As the spa professionals toured this location, they learned how it is going back to the basics for clients, and learning how to master social media in order to keep up with the changing times.

Finally, the tour attendees visited Skin Logic, an advanced skin care and acne treatment center in San Jose. Owner and skin care guru Dawn Amador takes pride in offering high-quality and results-driven treatments. At Skin Logic no question will go unanswered and no concern will go unfulfilled. Here, tour attendees learned how Skin Logic makes 60-65% in retail, and uses unconventional methods to market and promote. A successful promotion through Groupon resulted in more than 700 appointments that Amador is working on turning into regular clientele.