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An Industry Focus: 2008 Face & Body Spa & Healthy Aging Conference and Expo
By: Abby Penning
Posted: October 17, 2008, from the November 2008 issue of Skin Inc. magazine.
Attendees and exhibitors of Face & Body 2008 joined together on the expo floor to improve and grow spa businesses.
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Brand new to the event this year, Face & Body 2008 debuted its Pre-conference Workshops Saturday afternoon. Focusing on distinctly different parts of the spa industry, each of the four intensive, four-hour workshops led participants through information about product chemistry, makeup application techniques, an alternative wellness treatment or inflammation and wound-healing.
Led by Circadia by Dr. Pugliese’s Peter T. Pugliese, MD, “The Anatomy of a Skin Care Product” workshop involved attendees using their own raw ingredients and lab equipment to get better hands-on knowledge about what exactly is in the products they use on their clients every day, while Noreen Young of Noreen Young Cosmetics & Makeup Studio provided essential application tips and business-building options for spas offering cosmetic services in “Be the It Makeup Artist.” The “Rainbow Reiki Treatment” workshop, offered by Linda Bertaut of Bertaut Beauty, allowed attendees to experience the holistic efforts of an alternative Reiki treatment, and YG Labōratories’ Rebecca James Gadberry spoke about how the common skin problem of inflammation can affect wounds during her workshop “Insights into Inflammation and Wound Healing.”
Sunday rolled around with a sense of anticipation at Face & Body 2008, and attendees greeted the morning with an exciting and inspirational speech from Rhonda Britten at the Keynote and Coffee session. Britten, founder of the Fearless Living Institute, Emmy award-winner and frequent Oprah guest, gave attendees an important lesson on “Fearless Living” with their morning coffee as the audience sat enthralled. An entertaining speaker, she explained how expectations, excuses and essentially fear can quickly take control of a life, and detailed ways that allow a person to regain that control by sharing deeply personal stories and using audience interaction.
Attendees found Britten’s keynote speech an electrifying way to start the day. “I attended the keynote and Rhonda Britten’s breakout session, and they were both very inspirational, very informative and very fun,” said Rhoda Keith, esthetician and owner of Skin to Adohr in Rocklin, California.
Britten, a former cast member of the daytime reality drama Starting Over, also sensed the spark of something great during the session. “I felt like the audience was really with me,” she said. “They were ready for the speech and wanting to act on the speech, and I’m really excited to see how life goes forward for them using it.”