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JoElle Lee excites the crowd in the Opening Session.
Face & Body Midwest Spa Conference & Expo (FBMW), held March 22–24, 2014, at McCormick Place West in Chicago, has lots to brag about, including experiencing a 54% increase in attendance! More than 5,242 skin care professionals were registered for the event, including estheticians and skin care facility owners and managers, and 7,500 salon professionals converged from America’s Beauty Show (ABS), which is co-located with FBMW during the three-day event.
The Opening Session of the Advanced Education Conference Program on Saturday set the tone for the day when the First Lady’s personal esthetician, JoElle Lee, got attendees on their feet while she danced into the classroom to Pharell Williams’ song “Happy.” Lee shared her incredibly inspirational story in “My Journey From Chicago to the White House,” motivating all who attended, including:
Look out for the June issue of Skin Inc.—Lee will be featured in the “A Good Influence” column.
"More than 300 skin care professionals attended the conference this year!" says Cathy Christensen, conference director for Face & Body and editor of Skin Inc. magazine. "JoElle Lee's inspiring and energizing talk encouraged attendees to take action and follow through in their careers, and was followed by amazing classes throughout the rest of the day. The closing speaker, Anne Martin, brought everyone into a calm and quietly motivated state of mind. It was an incredible experience and I can't wait for the conference to evolve even more next year!"
The Expo Hall, open all three days, was filled with 192 booths from 135 companies representing skin care, makeup, equipment, anti-aging, aromatherapy, business tools, hair removal and more. Skin care professionals had the chance to engage with their peers and suppliers in the industry.