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Face & Body® Midwest 2013: It’s All About Relationships

Mary Richter February 2013 issue of Skin Inc. magazine
Face and Body Midwest

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Have you ever attended a trade show? Maybe you are a seasoned veteran and attend a few events each year to see your suppliers and meet up with industry colleagues. Or, perhaps this year will mark your first trade show experience and you don’t know what to expect. Either way, attending Face & Body Spa Conference & Expo Midwest should be on your calendar, taking place March 9–11, 2013.

In December, I had the opportunity and privilege of attending an industry trade show for trade show producers—yes, there is such a thing. Sitting at a luncheon with industry peers I had just met, I found myself nodding in agreement when I heard them discuss their experiences with exhibitors, what they do to keep attendees coming back for more and why they are so passionate about the industry. At the end of the day, I found myself thinking that, regardless of what industry you may be in, it’s all about relationships. Relationships can provide you with guidance and advice when you are looking for answers; strength and encouragement when you are having “one of those days;” and the curiosity, spark and passion to move you forward in your career.

Why go to a trade show?

There are many reasons to go to a trade show, but one of the best answers? The experience can help you build crucial relationships. As an attendee, it is both the relationship with your suppliers and with your clients ... and attending Face & Body Midwest can build your business and strengthen your relationships.

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