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Face & Body Northern California 2012: Learn, Connect and Work Together
By: Lynn Maestro
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.
The professional skin care industry relies on progress for success, and Face and Body Northern California—taking place in San Jose, California, October 6–8, 2012, at the newly renovated McEnery Convention Center—is the most sought-after venue for progressive knowledge resulting in personal and professional power solutions.
Suzanne E. Huberth, an attendee who is an esthetician and the owner of The Cottage Skincare & Waxing Studio in Thousand Oaks, California, was able to gain knowledge, professional peer advice and expert connections by attending last year’s Face & Body Northern California ... and she plans to take advantage of all the event has to offer in 2012, as well. “I attend Face and Body to learn about new products and participate in the plethora of higher-learning options available. The opportunity to connect personally and professionally with representatives of the product lines I use in my spa gives me insight to better my business,” explains Huberth. “Manufacturers at Face and Body realize the importance of being face-to-face with skin care professionals to ensure successful solutions.”
New products, treatments and technologies
One of Huberth’s favorite parts of the event is that it showcases the new products, treatments and technologies available to the professional skin care industry. “It’s important that skin care professionals further their education, and this show doesn’t disappoint. I love finding out about new product advancements and specialized treatments that I can tailor to my clients and help expand my business,” says Huberth, who recently increased her facility’s bottom line with a treatment that she discovered at Face & Body Northern California and incorporated into her spa.
“Recently, I added an airbrush tanning system, and worked with a company that had a brand position that I believed was important and fit into my business model,” she says. “My clients love the service; they love the paraben-free, organic ingredients, and the lack of stickiness and smell associated with many spray tan systems.”
Another business-building take-home strategy that Huberth learned at Face & Body Northern California was an additional way of encouraging re-booking, resulting in a high client return rate. “I pride myself on exemplary customer service, and I learned that sometimes a simple added service or change of policy can make a huge difference,” she shares.