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Top 10 Skin Care Industry Trends From Face & Body Midwest 2012
Posted: March 19, 2012
The show floor was hopping with attendees investigating new techniques, purchasing products and visiting with their favorite suppliers.
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Out of the Advanced Education Conference Program came a list of hot industry trends and topics that are affecting the way you and your colleagues are doing business. Following is the list of top 10 hot industry topics that had people buzzing, reflecting the state of the skin care industry today. (Also, don't miss the most important takeaways from each Advanced Education Conference Program class, new professional skin care products from exhibitors at the show and a lively photo gallery showcasing all the show had to offer.)
1. Social media and technology—The role they play in your business. Key strategies to getting your skin care facility started in social media include the following:
- Create a strategy sheet that identifies the social network and ask: Who will be the voice of your business and what is the tone? What are you going to talk about? How will you measure success?
- How will your spa handle the time commitment? Take baby steps; spend 15 minutes each day, at least in the beginning. Ideally, someone on-site should handle social media activities.
2. Providing makeup and brows as an add-on service. What a great way to increase revenue! For example, if you offer four makeup lessons/applications per week at $55 each, that will result in $11,440+ per year in additional income. A similar formula can be created for brow-shaping services.
3. Defining your spa culture. Branding your business and creating a strong company culture allows you to achieve growth in your business. You naturally will gravitate toward what you focus on—what is your ultimate goal and what are your expectations? Use words that fit who you are.
4. What USDA organic means to you and your clients. Following are a few factors that you should keep on the forefront.
- Pay attention to companies advertising the USDA Organic seal.
- It does not necessarily mean that all their products are USDA Certified Organic.
- In some cases, only a few select products are truly certified organic.
- Observe what is offered.
- Beware of products that contain a high percentage of water base, fillers and preservatives. Water is the perfect medium for mold growth.
- Beware of manufacturers claiming “natural” preservatives, such as honey, lemon, potassium sorbate or sodium benzonate. Understand your ingredient list and recognize any misconceptions or side effects.