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Attending Face & Body® Midwest—A Strategic Approach

February 2012 issue of Skin Inc. magazine
Face & Body Midwest 2012

Face & Body Midwest takes place March 3–5, 2012, at McCormick Place West in Chicago. Every year, many spa, skin care facility and salon owners return to Face & Body to learn what’s new in the skin care marketplace.

Throughout the course of three days, learn about the latest trends by attending the Advanced Education Conference Program. Gain better insight of product ingredients and techniques from Supplier Classes, and discover vendor options and the latest technologies at the expo. To maximize your time effectively, plan your trip well in advance … it’s easy as 1, 2, 3.

1. Understand your objectives

Once you register for Face & Body, start planning your event agenda. What are you looking to accomplish by attending? Understanding your objectives will influence all your choices. For instance, what are your clients seeking? How can you help them achieve results? By visiting the expo, you’ll have an opportunity to meet with a plethora of skin care and spa suppliers who can share insightful information on what’s new and how to get the results your clients want.

2. Establish a client profile

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Event Schedule

Saturday, March 3

8 am–5 pm: On-site registration

9 am–5 pm: Advanced Education Conference Program

11 am–5 pm: Expo hall

Sunday, March 4

8 am–5 pm: On-site registration

9 am–5 pm: Expo hall

10–11:30 am, 1–2:30 pm, 3–4:30 pm: Supplier Classes

Noon–1:30 pm: Networking Lunch

Monday, March 5

8 am–4 pm: On-site registration

9 am–4 pm: Expo hall

10:30 am–Noon, 1–2:30 pm: Supplier Classes

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