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The three-day conference and expo kicked off on Saturday, March 12, 2011, at McCormick Place West in Chicago, and setting the pace for the weekend was the product-neutral Advanced Education Conference Program.
It was a banner year for the conference because Allured Business Media recently became an approved sponsor of continuing education (CE) by the Illinois Division of Professional Regulation, enabling licensed Illinois attendees to earn valuable CE credits in esthetics and esthetics education at the conference.
Industry experts discussed the topics that affect today’s skin care professionals, including sessions such as “Roll Your Own Groupon,” “Melanoma and the Younger Generation,” “Professional Social Media 101” and “Journey Into Well-being” during the conference’s Business-building, Esthetic Science, Trends and Wellness tracks.
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