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Education paves the way for the future and also opens doors for growht. Gain the valuable education you are looking for—plus earn continuing education units (CEUs) if you’re an Illinois resident—by attending the Face & Body Midwest Spa Conference & Expo 2011 product-neutral Advanced Education Conference Program at Chicago’s McCormick Place West on Saturday, March 12, 2011, and the Medical Esthetics Summit on Monday, March 14, 2011.
During the Advanced Education Conference Program, you can choose from an array of product-neutral sessions in topic-related tracks that create a variety of education focused on particular areas of the spa industry. Conference sessions can be attended by following one of four particular tracks, or by customizing selections. The program runs from 9 am–5 pm.
The Business-building track is designed specifically for spa owners, and offers the proven business solutions and profitability pointers necessary to excel in today’s competitive market. Session topics include the following.
Risky Business—Take Simple Precautions to Keep Your Business Safe
Jesse Cormier, Associated Skin Care Professionals
Creating Financial Heath and Wealth Through “Must Do” Daily Fundamentals
Dennis Falletti and Anthony Silvestri, Sella All Natural Skin Care
Reframing “Retail” Into the New Beauty Experience
Cheryl Santucci, Mario Tricoci Hair Salons & Day Spas
Roll Your Own Groupon
Seth Gardenswartz, SpaBoom
How to Recruit, Hire, Train and Retain the New MLM Generation
Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology
The Esthetic Science track offers in-depth sessions on this hugely popular topic. This track was designed for spa professionals who want to take their education to the next level in the arenas of chemistry, ingredients and skin disease. Sessions include the following.
Oncology Esthetics—Cutaneous Issues Resulting from Cancer Treatment and Chronic Diseases
Morag Currin, Touch for Cancer Online
Physiology of the Skin
Zoe D. Draelos, MD, Zoe Diana Draelos, MD, Clinical Dermatology Center
Melanoma and the Younger Generation
Carl R. Thornfeldt, MD, Episciences, Inc.
Bio-engineering the Stratum Corneum: How Ceramides Work With the Essential Barrier Function
Christine Heathman, GlyMed Plus Skin Care
Cutting-Edge Cosmetic Science 2011
Rebecca James Gadberry, YG Laboratories and UCLA Extension
The Trends track offers cutting-edge presentations about the latest ingredients, promotional techniques and trends in the spa, cosmetic, consumer and personal care industries. Sessions include the following.
Spa & Beauty PR Trends for 2011 and Beyond
Pierce Mattie, Pierce Mattie Public Relations
The Latest Treatments and Technologies Used in Today’s Spas
Manon Pilon, Derme.ca/EuropeLab
Social Media: Mobile Marketing
John Miller, ConnectMedia Ventures
Be Here Now: Coming Trends in the Health and Wellness World
Allan Share, DaySpa Association/International Medical Spa Association
What is Beauty?
Steven H. Dayan, MD, True University Esthetics
The Wellness track offers the latest trends in wellness, ranging from alternative therapies to nutrition and aromatherapy. Sessions include the following.
Meaning in Work: The Spirit of Esthetics
Anne Martin, Anne Martin Skin Care
How Whole is Holistic? The Connection Between Skin Health and Everything Else
Jimm Harrison, Phytotherapy Institute
Aging: Factors Influencing Visible Aging of the Skin and Professional Solutions
Lydia Sarfati, Repêchage
Strategies to Incorporate Asian Bodywork Into Your Spa Menu
Edward Lamadrid, DAOM, Pacific College of Oriental Medicine
New this year—produced by Skin Inc. magazine and sponsored by True University Esthetics—Face & Body Midwest is pleased to offer the Medical Esthetics Summit, designed to help estheticians and practitioners working in a medical setting or those looking to expand into this specialized area. Learn everything ranging from emerging medical esthetic trends to how to build your medical esthetic business and improve client retention. The summit is moderated by Terri Wojak, director of True University Esthetics in Chicago.
Terri Wojak, True University Esthetics
Panel Discussion: Medical Esthetic Trends, and the Blending of Physicians with Estheticians
Moderator: Terri Wojak, True University Esthetics
Panelists: Manon Pilon, Derme.ca/EuropeLab; Colleen Shimamoto, DermaQuest; Jennifer Wild, MD, PCA Skin
80/20: The Client Retention Rule That Will Keep Your Books Filled
Tracy Drumm, IF Marketing
Combining Medical and Esthetic Treatments to Help Build Client Retention
Susanne S. Warfield, Paramedical Consultants, Inc.
On Sunday and Monday, March 13–14, 2011, industry suppliers will present their specific products and techniques, and conduct hands-on demonstrations and lectures in more than 40 separate Supplier Classes. Learn from the experts themselves and gain valuable face-to-face time with your favorite suppliers in an informative and interactive setting.
Join us at Face & Body Midwest 2011; register today!