France Cracks Down on Advertising Claims

According to a recent story by Katie Bird from www.cosmetics, France’s advertising regulatory body Autorité de Régulation Professionelle de la Publicité (ARPP) has come out with new recommendations regarding natural and organic advertising claims. In them, the board advises that products should only be labeled natural if they contain a minimum of 95% natural ingredient or ingredients of natural origin. The group also suggests that a product should only be labeled organic if it is made up of 100% organic ingredients, has been certified organic by a certifying body, or if it has been developed following a protocol that is similar to those required by certifying bodies. Although the publicity industry is mainly self-regulating in France and no legal ramifications will take place if suppliers do not follow these recommendations, they are usually globally respected, according to Joseph Besnainou, ARPP director general.