1. Focus on your most profitable clients.
2. Target your first marketing dollars to current clients.
3. Market through education.
4. Establish a referral network.
5. Offer last-minute specials.
6. Get involved in local charities.
7. Collect client information—especially e-mail addresses.
8. Establish your services and products as business incentives.
9. Create a one-on-one marketing initiative.
10. Market solutions, not problems.