A Marketing Top 10 List

1. Focus on your most profitable clients.

2. Target your first marketing dollars to current clients.

3. Market through education.

4. Establish a referral network.

5. Offer last-minute specials.

6. Get involved in local charities.

7. Collect client information—especially e-mail addresses.

8. Establish your services and products as business incentives.

9. Create a one-on-one marketing initiative.

10. Market solutions, not problems.