Details: Emerge and G2O

Emerge Spa and Salon

275 Newbury St.

Boston, MA 02116


G2O Spa + Salon

338 Newbury St.

Boston, MA 02115


Established: Giuliano Day Spa opened in 1993, and split into G2O and Emerge in 2006.

Spa owner: L. Joyce Hampers

Staff: Emerge—six estheticians, 10 massage therapists, six nail technicians, five spa attendants, and eight front desk and administrative personnel

G2O—seven estheticians, 10 massage therapists, four nail technicians, five spa attendants, and 12 front desk and administrative personnel

Hours: Emerge—Closed Monday; Tuesday–Friday, 8 am–8 pm; Saturday, 8 am–6 pm; Sunday 10 am–6 pm

G2O—Monday–Friday, 8 am–8 pm; Saturday, 8 am–6 pm; Sunday 10 am–6 pm

Product lines: Emerge—Kerstin Florian, Obagi, NuSkin and Mei Medical

G2O—YonKa Paris

Spa philosophy/mission: Emerge was created for the traditional, sophisticated, mature spa-goer who wants to experience treatments with results.

G2O is a place where people can get all the services they would get in a traditional spa, but do so in a more modern, trendy hot spot.

Newest treatment offering: The Lavender Dreams Ultimate Experience at Emerge involves a two-step invigorating full-body scrub, lavender oil body massage, and warm wrap with scalp and foot massage.

The Shea Butter Body Wrap Soft Pack Treatment at G2O allows the client to enter a dry flotation bed after enjoying a shea butter application for super-hydrated skin and increased circulation.

Most unique spa feature: The grand scale of both spas makes the properties urban destination day spas.

Business collaborations: A variety of collaborations with other businesses on Newbury Street, such as working with Winston Flowers, which sold spa gift cards with floral purchases for Valentine’s Day, while the spas offered to add flowers from Winston’s to gift card purchases in return.

Inspiration: Owner Hampers was the assistant secretary of commerce for President George H. W. Bush’s administration and worked to raise support for small businesses in towns throughout the United States. After she returned to Boston, she decided to practice what she preached, and opened a spa and salon with her colorist.

Future plans: The two spas will be combined into the same building in 2010, housing the entire operation under one roof.