|
Advertising Options |
Cost without Barter |
Cost with Barter |
Savings |
|
Radio |
$44,800/year |
$11,200/year |
$33,600/year |
|
Travel magazine |
$60,000/year |
$15,000/year |
$45,000/year |
|
Direct mail |
$48,000/year |
$12,000/year |
$36,000/year |
|
Total savings |
$114,600/year |