What Consumers Want

Consumers are increasingly grasping the connection between personal wellness and global wellness. Today Americans are concerned not just about high gas prices, but also about the oceanic impact of offshore drilling; not just about American troops in Iraq, but also the humanitarian calling of Darfur.

Spa-goers are paying more attention to the global impact of what they’re putting in their bodies and where they’re spending their money. The Green Spa Network (GSN) publishes a tip sheet on what to look for in a green spa for those shopping for a facility that fits with their wellness values.

For starters, questions that customers are encouraged to ask include:

Consumers may not always realize what a complex process greening a spa is, but the GSN offers training and eco-assessments to help you evaluate your specific strengths and challenges while boosting you toward your wellness goals. Discuss with your staff more ways your spa could go green, and then check out online resources, such as www.SkinInc.com, to learn more about how to implement your ideas.