Middle East Trends

According to Intelligent Spas' United Arab Emirates Spa Benchmark Report, which incorporates historical and forecast data fore the spa industry through 2010, the following trends have been identified in the UAE.

• Increased demand for anti-aging treatments
• Increased demand for relaxing treatments
• More interest in natural products
• More males visiting spas
• More couples visiting spas
• New interested for experiencing rituals
• More interest in using complementary support facilities, such as public wet areas
• Visitors are more savvy and experienced, and expect high-quality standards