Design a quick and easy skin care regimen for male clients to follow. Be sure to have your retail area stocked and ready for men who want to get the products they need on this list. Providing a way to eliminate another stop on a man’s shopping list is always a plus!
A soap-free, purifying, deep pore cleanser, before and after shaving. This type of cleanser is perfect for anyone with facial hair. Creamy or granular cleansers can get caught in the hair follicle, but a foaming cleanser rinses away clean.
A moisturizing spray-on toner. Cotton balls are a luxury that most men probably can’t get behind. Keep it simple.
An at-home mask. A deep-pore cleansing and purifying mask should be used 2–3 times a week for maintenance in between spa visits.
A daily moisturizer. Men need a day protection cream that has SPF. Recommend a cream with a pump instead of a jar; it will be easier to use and they won’t need to be reminded to keep their fingers out of the jar.