A subsidiary of Vail Resorts, Inc., RockResorts is a luxury resort hotel company founded in 1956 by Laurance S. Rockefeller that includes nine properties throughout six states. The Avanyu Spa brand was adopted as a brandwide initiative in 2003. Future corporate spa plans include “increasing brand identity and brand recognition through refinement of facilities to more clearly reflect the specific and unique natural environment of each spa’s location,” affirms Susan Michele-Brazee, corporate spa director for RockResorts. Currently, there are six Avanyu Spas, with three in development. The properties include the following.