Regional Treatment Trends

Eddie Leong is the owner of Zendals, an international product distributor with a strong base in Asia. “U.S. spas can learn to emphasize a spa atmosphere that incorporates natural, serene elements and utilizes the principles of feng shui,” he says. Leong goes on to explain how highlighting such decor reinforces the purpose of the client’s visit, which is to escape from outside distractions. “The emphasis should be on wellness first and beauty second,” he asserts. “More energy-based therapies should be incorporated to complement the Western modalities. It also should be consistent with the spa philosophy of combining pampering wellness esthetics with a memorable experience that is anticipated for the next appointment.” Following are Leong’s observations on regional spa trends throughout Asia.

China

India

Indonesia

Japan

Malaysia

Maldives

Thailand

Vietnam